Why you've won

1. The Reason
2. The goals
3. Workload
4. The money
5. Profitability
6. Why you've won
7. Why you've lost
8. Enterprise readiness
9. Who Buys PHP Solutions?
10. The PHP company profile
11. PHP Market Overview
12. Conclusions

Why Your PHP Solution Won the Pitch

To make sure PHP can be promoted to large enterprises, we have to learn from other successful companies what are the reasons which make companies choose PHP as a viable alternative to other software development approaches. We have considered both technical and non-technical factors that contribute to your potential client's decision.

Why you've won?

It is clear that two things make PHP the right choice: the price and the proposal quality. Companies do not care about the technology involved, they want a solution for their problem and a good deal with a development company they can trust. You have to make sure you present yourself right, and make sure you offer the best price compared to your competition.

What should PHP companies do to convince large companies use PHP?

As for convincing large companies to use PHP, it seems that people agree on two main actions to be taken. The first is to support large companies that create software development tools (like Macromedia) include PHP in their offer, and the second is "baby steps" - create small internal applications to demonstrate "live" the power of PHP, and then use them to get decision makers accept your PHP solution proposal.

However, as we (InterAKT Online) are very known in the Macromedia community, and as mostly Macromedia users have filled our survey (which was not allowed for publishing on the www.php.net website) the current replies might not reflect the overall perspective.